There are many ways to create high-value lead magnets without investing too much time. To make great bullets: Customer Service Representative salaries by company in United States. Send me my course now! See how they naturally tie together? Transcriptionist salaries in Work at Home Learn more about working at Lionbridge Technologies Lionbridge Technologies questions about work, benefits, interviews and hiring process:
A squeeze page is a particular kind of landing page that is singularly focused on squeeeeezing an email address (and perhaps a first name) out of a website visitor.
Learn How You Can Build Your Email List with Squeeze Pages
Now you have your lead magnet, and you need somewhere to advertise it and a way to deliver it to people who sign up. Make things easy on yourself by choosing a landing page builder that integrates well with your email autoresponder service and allows you to create an effective landing page without having to master new tech skills.
Our clean designs are proven to perform well, and you can sort them by conversion rate to see how they are working for other businesses. Whatever tools you choose, start simple. You can always upgrade or branch out as you gain new skills. Now you just need to know what to write on the page to entice readers. This sounds strange for some entrepreneurs at first.
Starting a business is certainly something to be proud of. On this page, your potential customer is the hero. You are the trusted mentor, guiding the hero to the opt-in button so they can conquer a challenge however small.
To guide them, you simply need to explain how opting in solves their problem or improves their situation. You can often do this in surprisingly few words.
For example, a realtor might use this headline, and no other content, to pitch a lead magnet: Many people suffer from decision fatigue when it comes to choosing an image to place on a squeeze page. Choose the main image that supports your message and is easy on the eyes—and be wary of making people work too hard to understand a photo. It points visitors in the right direction. Bold lines pointing away will subtly distract visitors from your message.
It works with your page colors. For instant design harmony, you can choose colors for your headline, text field, and button by using colors found in your background photo. If your image features people, make sure those people resemble a slightly better—but achievable—version of your target audience.
Remember, your squeeze page is short and simple, so visitors will only spend a moment—perhaps only a few seconds—deciding whether to opt in or click away. A good call-to-action button tells people what to do and why, clearly and quickly. And if you can use the f-word—free—do so. On the design front, maximize visual contrast. However, when you ask for an email address in order to send them a pdf or video link, it becomes quite clear that you are harvesting their email address. After all, you could just as easily provide the download link without asking for their email.
This raises a red flag to many people, and actually makes it harder to convince them to give you their email. But… if you offer an email course, then of course no pun intended you need their email address. Personally, I like to do both. I like to give them an immediate gift — perhaps telling them my favorite method of getting traffic — while also giving them an email course that they receive once per day for the next week or two. This way they get an immediate benefit AND you have a very good reason for harvesting their email address.
Plus, people consume information best in small chunks. An email course gives you the perfect reason to appear in their email account each day, and it gets the reader used to opening and reading your emails as well.
In the example above where the immediate benefit was finding out my favorite method of driving traffic, the email course would be step-by-step HOW to implement that method. Emphasize small investment of time, huge payoff: Your prospect is crazy BUSY. What they would love to have is a 2 page cheat sheet that tells them exactly how to fix the problem that is currently driving them crazy.
Less is more when it comes to lead magnets, and you need to emphasize on your squeeze page just how fast they can consume the info to get the payoff they seek. Think of it this way — you want to let your prospect know they are getting something they will use, and not something they should use. Whenever possible, reduce form fields. The fewer fields there are on your form, the more likely people will fill it out. Imagine a form that asks you for your first name, last name, phone number, email address and mailing address.
Use Payoff Button Copy: Who wants to submit? No me and not your prospects, either. Use your button copy to remind them of what they are getting and not that they have to do something. While these are all proven, effective techniques, the fact is that different things can work in different niches. Try changing the headline — even a small headline tweak can sometimes result in a significant change in conversions. You can either learn it, use a program such as Lead Pages, or simply hire someone to handle it for you.
They hire someone to do it for them, so they can focus on the important aspects of running their business. And then just get it done. This RSS post was syndicated from, http: In fact we are going to cover all of that in month 4 of this series. And not just any old squeeze page, either, but one that converts like crazy.
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Landing pages and squeeze pages share the same relationship that rectangles and squares do: All squares are rectangles, but not all rectangles are squares. Similarly, all squeeze pages are landing pages, but not all landing pages are squeeze pages. A squeeze page is an invaluable tool when it comes to building your own list of targeted prospects in any kind of market online and in order to build your list as quickly as possible, you need to use a squeeze page template that converts the maximum number of . But it takes talent, skill and testing to create a squeeze page that converts really well. One thing – don’t get hung up on how well your page ‘should’ convert. Every niche is different.